Just seen a funny (gimmicky, yet useful) post about a UK travel company that has launched a new online search facility – it lets users search by typing in phrases in their own dialect.
Lastminute’s new ‘Pronto’ tool translates pre-set search terms in Scouse, Geordie, Manc, Brummie, Bristolian and Glaswegian dialects. Alternatively, the more skeptical (confused) visitor can decide that they are “standard”, and thus use the Queen’s English instead.
Users can select their accent by clicking their location on a map – and flit between for their own amusement, obviously. The company has admitted leaving out Cockney Rhyming slang, presumably for a multitude of reasons (for those of you who have heard of this but are yet to experience it first hand, I suggest you spend a few weeks on YouTube studying StepToe and Son or Russell Brand (or worse, Alf Garnett)).
A "Brummie" (someone from Birmingham) search on Pronto
I spoke to a few people at Applied Language Solutions’ Head Office and Sam Philpot, Web Marketing Executive, had this to say about the tool:
“It is a bit gimmicky, but some of the searches are funny and besides, it’s got people talking about the brand! There is a bit of an omission in that there’s no Yorkshire accent either…I were fair opin to gerrona plane and go ovver seas!” I should point out at this point that Sam hails from Huddersfield. He adds “…I’m not surprised Cockney Rhyming Slang isn’t on there either, it’s that complicated I don’t even think most Londoners fully understand it!”
Selecting your (chosen) dialect
Some searches found by The Telegraph (thanks) include:
Scouse (Liverpool): Ello der, la, ay wanna boss ’otel in Dublin for two nights termorra.
Queens English: I’d like a fantastic hotel in Dublin for two nights tomorrow.
Geordie (Newcastle): Howay man! Aa’d leik te gan bi plane te John F Kennedy Airport, pet.
English: I’d like a flight to John F Kennedy Airport tomorrow.
Brummie (Birmingham): Gizza groit hotel in London to-die.
English: I’d like a hotel in London today.
Bristolian (Bristol): Awrite, me old luvver, I’d like summat to eat in Bristol ternight, my love.
English: I’d like to book a table in Bristol tonight
Mancunian (Manchester): Ay-up! A wanna bitta scran t’morra at a curry house for two avin’ it large in Brick Lane
English: I’d like a table for two at an Indian resturant in Brick Lane.
Read the full story here.