
The language of money
Despite many of the world’s banks and financial institutions operating on an international scale every day, more and more reports are showing that the language barrier remains one of the key factors negatively affecting the financial services sector. As multiculturalism flourishes, banks face losing customers, and individuals cannot protect their money as language difficulties prevent effective communication.
The language barrier
People decide not to use banks for a wide range of different reasons. Some people may feel that they don’t need to hold an account or require financial services, others may have suffered bad experiences such as of mishandled account and overdraft fees, in addition with monthly maintenance fees, or problem with the minimum balance. All of these can result from language barriers.
For example, in the United States, there are twenty-three million Americans who do not use English as their primary language. Although there are extensive federal and state language access laws, there is lack of proper and comprehensive implementation within banking institutions, and the poor enforcement of the laws leaves millions of people with limited English proficiency to suffer a much lower quality of financial services than those that can understand English.
In many businesses, the language barriers can have dire consequences. The negative effect on businesses usually starts with the cultural differences, which pose additional problems by creating misunderstandings in workplaces. Language barriers are a major cause of problems between the immigrant workers and the native ones.
Recent data from the U.S. Census Bureau shows that immigrants in situ make up around 15% of the labor force in the United States. More than half of these workers are from Latin America and almost a quarter from Asia. Amongst these, only about 40% can speak good English when they arrive in the U.S. Mostly, the western states are likely to see the largest increases in immigrants, followed by the south and the south eastern states. Immigrants will account for half of the growth in the country’s working-age population by the year 2015.
The problem of effective communication across the language barrier in banks is going to be with us for many years. Thought and action must be given now into how these problems can be solved to enable large numbers of people to benefit from better financial services.
This post was contributed by Jack Hudson




