Tag Archive for Export Box

Exports rose by 5% in July

For a long time now we have been banging on about the fact that if Britain wants to get out of this recession and repair the big hole in the public finances, then we need to export more as a country.

The ironic thing is that for some time we’ve also had an amazingly favourable climate in which to increase exports.With the weakened pound and international businesses looking to reduce costs, UK PLC should have been at the forefront of export.

We weren’t – and that was acutely highlighted with the first quarter export figures showing a massive drop across most regions in the UK.

So, today I was ecstatic to see that finally UK PLC has peered over the borders and done some selling overseas! Exports showed a rise of 5% over June – cause for celebration? Possibly and I do sincerely hope so!

We still have a massive trade deficit and until the UK closes that gap we simply won’t fill that hole in the finances and, of course, there is still a long way to go.  According to the National Institute for Economic and Social Research we should be officially out of the recession this quarter – could this also be to do with an increase in exports??

We’ve seen an increase in take up in our Export Box offering so I would like to think, as a UK based language services povider, we have had a hand in this recession recovery (however small), and will continue to help businesses big and small to get their products and services exported.

UK Missing the Export Boat

GDP figures for Japan, France and Germany were released this week and they showed over 0.3% growth, great news in that it shows that the global economy is definitely on the mend. One of the main driving factors of this unexpected recovery is export, which is also great for the Euro Zone and something I believe to be the best possible way for any country to make it out of this recession.

So why is it then, that some countries are taking the export boat and paddling like crazy and others, like the UK, are well behind, watching the boat sail away with other people on it?!

Below are the first quarter export figures by region for the UK:

North West+3.2%
Yorkshire & Humberside-14.8%
Midlands-14.1%
East-9.5%
London-17.2%
South East-15.6%
South West-3.1%

It doesn’t make particularly good reading, and it certainly doesn’t bode well for trying to close the trade deficit that the UK has. So, back to the question of why some countries are on that boat and others aren’t.

The EU commissioned a report to look at the barriers to trade in the EU. They identified four main barriers and they were Language, Customer Acquisition, Cross Border Payments and Logistics. Now, the one thing that Japan, France and Germany have over English speaking countries is, they aren’t afraid of language – so is that where the UK is going wrong??

If it is then that is very unfortunate because it’s actually not that difficult!

We designed Export Box as a simple way for companies to get exporting into new markets and fortunately for the UK many are taking this up, let’s hope many more do and the next set of figures make for more pleasant reading.

Export Box launch covered by Daily Express

This morning we woke up to the encouraging view of our new service, Export Box being featured in the Daily Express – always a pleasure!

EBLOGO

Partners include Google, HSBC, Royal Mail, Institute of Export and Search Laboratory.

Export Box is a dedicated exporting package that enables first time exporters to venture overseas with their goods or services – It’s pledge is “Helping you export – to anywhere”.

For under £3,000, Export Box includes in-country marketing with Google, dedicated Pay Per Click (PPC) campaign management and landing pages designed to maximise orders & enquiries from a dedicated PPC partner.

Applied Language Solutions (ALS) will provide additional translation for emails and marketing purposes, while HSBC and Royal Mail provide banking and shipping respectively. ALS will also be able to provide instant telephone interpreting for additional customer support for non-English speaking customers.

Applied Language Solutions CEO, Gavin Wheeldon said: “The package is a no-brainer for companies wanting to take the plunge into exporting. With Export Box we have included a years membership to the Institute of Export, as well as a free storefront with Alibaba.com and discounted membership. Other partners will be added over time with their services and benefits given retrospectively for customers.”

Speaking of the extras within the Export Box package, he added “Not stopping there, users of Export Box will also receive a free £200 Google Voucher to add to their PPC campaigns – so we really do make sure every Export Box customer will get everything they need to export, from the impartial advice of the IOE to marketing, communications, sales and transactional support.”

For more info on Export Box visit www.exportbox.co.uk.