Tag Archive for HSBC

Export Box launch covered by Daily Express

This morning we woke up to the encouraging view of our new service, Export Box being featured in the Daily Express – always a pleasure!

EBLOGO

Partners include Google, HSBC, Royal Mail, Institute of Export and Search Laboratory.

Export Box is a dedicated exporting package that enables first time exporters to venture overseas with their goods or services – It’s pledge is “Helping you export – to anywhere”.

For under £3,000, Export Box includes in-country marketing with Google, dedicated Pay Per Click (PPC) campaign management and landing pages designed to maximise orders & enquiries from a dedicated PPC partner.

Applied Language Solutions (ALS) will provide additional translation for emails and marketing purposes, while HSBC and Royal Mail provide banking and shipping respectively. ALS will also be able to provide instant telephone interpreting for additional customer support for non-English speaking customers.

Applied Language Solutions CEO, Gavin Wheeldon said: “The package is a no-brainer for companies wanting to take the plunge into exporting. With Export Box we have included a years membership to the Institute of Export, as well as a free storefront with Alibaba.com and discounted membership. Other partners will be added over time with their services and benefits given retrospectively for customers.”

Speaking of the extras within the Export Box package, he added “Not stopping there, users of Export Box will also receive a free £200 Google Voucher to add to their PPC campaigns – so we really do make sure every Export Box customer will get everything they need to export, from the impartial advice of the IOE to marketing, communications, sales and transactional support.”

For more info on Export Box visit www.exportbox.co.uk.

Google helping firms take over the world…

You’ve heard the remarks before, no doubt, that “Google is on a mission to take over the world”. You may have even agreed from time to time, however one thing is certain – they definitely are, but not as you would (like to) think!!

Much has been said about Google (good and bad) since its meteoric rise to fame, fortune and household-namedom, however there is one thing you certainly won’t have heard from the paranoia brigade. I speak of Google UK’s recent launch of its Export Advisor website – a free tool that guides business managers through the various barriers to entry to overseas markets and thus helps them to export with relative ease.

The overarching aim of Export Advisor is to encourage small firms and first-time exporters trade overseas by giving free impartial advice and ‘how to’ guides for all things exporting. They’ve even come up with a nifty (dare I say nifty?) market sizing tool for certain geographic regions based on your market (screenshot below).

Google Market Sizing Tool

Google's market sizing tool gives potential opportunities for your products/services abroad.

Sticking to what they clearly know best, Google have also impressively drafted in a number of suppliers to cope with all the non-web based elements of exporting. These include HSBC, Royal Mail, the Institute of Export and Applied Language Solutions.

In keeping with the exporting theme, Applied Language has also teamed up with Google and the other partners to launch Export  Box. Combining translation, shipping, banking, in-country Pay Per Click and Google advertising for a one off fee, Export Box is the first ever ‘out of the box’ exporting package.

Anyone reading this is encouraged to take a look at the Export Advisor website and try out the (beta) tools for themselves. Oh and try not to reach the conclusion that Google are trying to help you take over the world…

Happy exporting!