By Greg Rosner

What is standing between you and your global customers? Hopefully nothing. But likely everything. Including oceans, time zones, roads, border crossings, regulations, culture, language, and whether or not your customers want or need what you are selling – to name a few things.

But let’s just say for a moment that you’ve transcended all those barriers. What’s preventing your global prospects from becoming your global customers? What’s causing your global prospects to prefer your competition?

Could it be the quality of your translations? Could it be that your translation service doesn’t really understand you?

We’re passionate about understanding.

So, if you ask me what I do – I will tell you I am in the understanding business. I wouldn’t tell you I’m just in the translation business, or even the communication business – because it’s more than that. I know that a translation doesn’t guarantee understanding, unless the customer –and the message– is first clearly understood.

The only thing that should stand between you and your customers is understanding.  But the reality is that it probably isn’t.

If your language service provider doesn’t understand what you need, and your business, then the translator translating your materials will only translate the words and not your message. If your global customers don’t understand your message, then you can understand why they would prefer to buy from a competitor who they can understand.

We enable understanding.

And that’s where Applied Language Solutions comes in. We’re passionate about understanding. That’s really our business, our differentiator and why we exist.  That’s also what distinguishes us from any of our competitors.

If you ask any of our customers why they work with us, they’ll tell you something that sounds like this:

“Applied Language understands what we are trying to accomplish better than

anyone we’ve spoken to and have delivered on all their promises”.

And if you ask any of our staff why they work with Applied Language Solutions, they’ll tell something that sounds like this:

“It’s because I’m excited about understanding client’s challenges

and sharing my knowledge with people who can really benefit from it.”

This is why we are Applied Language Solutions. For us, it’s all about understanding.

And it may not be a translation that you need. Perhaps you need an interpreter on the phone right now, or someone to help facilitate a business meeting where your client speaks Chinese. Or maybe it’s your eLearning which needs adapting for your employees in France.

Where does it start?

Our sales people are more like consultants.  They are talented and extremely knowledgeable people, who actually light up while listening to your goals and get energized when helping you understand the details of the process.

Our project managers are passionate about understanding the scope and nuances of the project so that they in-turn can share their understanding with their translator teams.

Our translator teams are committed to their subject matter specialty, many of whom have day-jobs working in your industry, and are on-top of all the latest terminology. They are also focused on translating your message, and not just your words.

Where does it all end?

This understanding grows over time and translates into our ability to deliver exactly what you expect – when you expect it. All of which translates into your global customers understanding you. And, if your prospects who live in other countries or speak other languages understand you and your value, then no doubt, they won’t be prospects for long. They’ll be your customer and nothing will stand between you.